When they mean permanently discontinued, it doesn't necessarily mean the OEM has stopped manufacturing or fabricating it, Flipkart has stopped selling it on their portal.
Who ll clarify the ambiguity here..? (infact its not even an ambiguity here. Its a plain white lie)
I read a game being permanently discontinued.. as plain english would have it.. I wont relate it to something like "Cuz FK has been struggling to find buyers for it, it is hereby dropped from their inventory".
FK has gained a status since some time now, and anything they mention on their site.. they should choose the words in clear and honest manner.
I still remember calling up FK and asking about how come their books are being sold for about 200 to 300 dearer than the other e commerce site. The reply to which was magnificent: "Sir, we sell only the genuine and first hand products on our site"
This reply is def inline with "This Product is Permanently discontinued" msg.. Try to convince the prospective buyer that he/she is on the ultimate site for purchasing stuff online. By hook or by crook, get them to make the purchase.
Reminds me of failtel's ways of retaining customers.