^ Sorry, to me it looks like a marketing strategy gone wrong. They are trying to pull all punches to connect to the younger crowd and re-establish themselves but this just doesn't show anything! By putting a couple of middle-aged guys in the video and really dumb lines like "Though I know that you all are wondering when..... It won't be forever... " it just doesn't connect with me in any sense.
My view was like that of a guy who posted this comment -
What newness are the offering us, they will stop charging us for the BBM pins OR something on similar lines OR maybe they devised a way to play Angry Birds using QWERTY controls for the top jocks?