People taking offence because a cliché political slogan was used for dramatic effect? Guess they got too attached and aren't willing to let go (
P.S. certified modi hater )
Apart from that, this issue is nothing but one more example of telecos killing net neutrality (not that it's even a concern in India at present). Netflix/YouTube and the likes are feeling the heat in US currently, but they will not be the ones who'll truly be affected. In fact, it can even help them seal their lead for a long time.
Just assume the big companies do agree to shell out. What about small business who are trying to come up in the same space? Not much capital to spend in the first place, and when they're breaking their heads trying to figure out their revenue stream, there is already one more unnecessary cost added. Not being able to afford the additional expense would mean a subpar experience for their users, thus losing out to the competition which have already established themselves (and can now make deals with telecos to attain the best service possible).
Startup ecosystem will be ruined. That's one of the main reasons why even the big companies are fighting against it. That's where most of them acquire talent and skills from. Startup founders are motivated to compete and come up with innovative solutions since there's a level playing ground. Take that away and you are also taking away a lot of potential innovations.
Charge for amount of data used and speeds, sure. But the type of data passing through ISPs shouldn't be their concern.