Xiaomi takes on GoPro’s rugged cameras with $64 YiCamera

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Chinese technology startup Xiaomi today launched YiCamera, its rugged, sports GoPro-like video camera. Much like any other product by Xiaomi, the YiCamera also comes at an enticing price point, costing just RMB 399 (approximately $64, or Rs 4,000) compared to its alternative on GoPro Hero4 Silver which costs about Rs 25,000 ($400).

As for the specifications, the YiCamera sports a 16-megapixel Sony Exmor R CMOS sensor with f/2.8 capable of taking 1080p videos at 60 frames per second in H.264 video codec. It offers an ultra wide 155-degree panoramic view. The camera also features slow motion recording and time lapse effects.

Much like GoPro cameras, the YiCamera also comes features built-in Wi-Fi and Bluetooth support, and has an app which could be installed on Android smartphones which among other features lets you edit and share the video.

The YiCamera has been developed by a company called Xiaoyi, with which the Chinese giant has partnered. The YiCamera is available for purchase through Mi.com via flash sale to Chinese customers.

Xiaomi has been aggressively expanding its presence across several product categories. Last year the company launched Ants security camera last year for $25, a $146 Mi Air Purifier, and a $37 Light Bulb.

http://www.bgr.in/news/xiaomi-takes-on-gopros-rugged-cameras-with-64-yicamera/
 
This is pretty good news. Was split between GoPro and Nikon AW 120 for underwater snaps/video. Hope the housing will be easy to source.
 
http://www.techspot.com/news/59909-xiaomi-yi-action-camera-cheap-gopro-competitor.html

Xiaomi continues to undercut its competitors with compelling new products, today launching the Yi Action Camera, a GoPro competitor that will retail in China for just 399 yuan (around 64 USD).

The Yi Action Camera features a 16-megapixel Sony Exmor R sensor capable of 1080p video at 60 frames per second, paired with an f/2.8 lens with a 155-degree field of view. It can capture full resolution stills at seven shots per second, or slow motion video at either 720p (120fps) or 480p (240fps).

Other features of the action camera make it suitable for shooting wide-angle video on the go. It's paired with Bluetooth for remote connectivity and Wi-Fi for easy transfer of photos, as well as a waterproof shell rated for submersion up to 40m.

Specifications wise, the Yi Action Camera is most similar to GoPro's Hero3+ Silver, which captures 1080p60 video on a 10-megapixel sensor. However, GoPro's option retails for around $300, making the Xiaomi equivalent a seemingly excellent value proposition.

Unfortunately Xiaomi are only planning on selling the Yi Action Camera in China, so it's unlikely you'll see it on store shelves in the United States up against the GoPro. But it does go to show that once again, Xiaomi is capable of producing a similar product at a fraction of the price of its competitors.
 
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