Porn Stars Use Twitter To Go Mainstream

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Porn stars who were once seen only in obscure and darker corners of the Internet are now showing up in a surprising place - famous social networking site Twitter . Using the website to engage directly with their fans and build their individual brands .

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"Twitter has opened up these porn stars fan bases like nothing the adult film industry has ever seen before," said Dan Miller, managing editor of XBiz, an adult industry trade publication.

"Since most mainstream pop culture publications don't cover the porn industry (and) porn movie reviews don't generally appear alongside reviews of big Hollywood movies ... the adult industry has embraced Twitter as a way to reach out directly to fans beyond the typical porn consumer."

Miller estimates that 90% of porn performers are on Twitter, and he believes it is essential for new performers to use social media effectively to promote themselves and build their "brand."

"If you're not on Twitter, you are definitely at a disadvantage right out of the gate," he said.

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